12-12:45: 6/22 “Using Strategic Communication to Fight the Pandemic” with Mugur Geana
Class Time:June 22 (Tu) 12-12:45
You’ve all heard about first respondents, about doctors fighting to keep patients alive, about researchers in their labs searching for a cure or developing vaccines against the coronavirus. You may not know it, but this was the first “in-direct” pandemic the world has ever experienced. Join us for a “behind the stage” look at the efforts and contribution of strategic health communicators in the fight against the virus, and learn how audience research, message development and strategic information campaigns have become essential weapons in helping the World conquer the COVID-19 pandemic.
Dr. Mugur Geana is the Director of the Center for Excellence in health Communication to Underserved Populations at the KU School of Journalism and Mass Communications. Dr. Geana’s research is focused on health communication, with a focus on public health, driven by both his training and practice as a medical doctor, as well as his PhD in strategic communication. Dr. Geana teaches research methods courses, as well as the capstone course, Strategic Campaigns, and has extensive marketing and publishing experience in both national and international markets.
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These sessions will present students with new ideas that they are unlikely to have encountered in the high school classroom. These are not software sessions. Instead, the sessions will present new ways of being a journalist or communicator in 2021 and provide lots of take-away examples that can motivate students when they return to school in the fall. Inspiration sessions last 45 minutes each via Zoom.