4-4:45: 6/23 “Using all the tools: Multimedia reporting to reach your audience” with Rob Karwath
Class Time: June 23 (W) 4-4:45
It’s no longer enough for journalists to be skilled at one or two storytelling platforms. Reporters must gather information and reach their audiences across multiple channels. Importantly, they must determine which media are best to reach news consumers with the specific elements of each story. This session will introduce processes for effective news gathering and for determining which channels result in the best storytelling and audience engagement.
Rob Karwath is general manager and news adviser of the University Daily Kansan, the independent, student-run voice of the University of Kansas community since 1904. He also is an instructor at the William Allen White School of Journalism and Mass Communications. Before coming to KU, Karwath was a reporter, editor and media business executive. He also founded and serves as CEO of North Coast Communications, a Minnesota-based strategic communications firm with clients nationwide.
38 in stock
These sessions will present students with new ideas that they are unlikely to have encountered in the high school classroom. These are not software sessions. Instead, the sessions will present new ways of being a journalist or communicator in 2021 and provide lots of take-away examples that can motivate students when they return to school in the fall. Inspiration sessions last 45 minutes each via Zoom.